User Generated Rally Live Stream
Pineamite is the a crowd streaming platform, empowering rally fans to capture and share the live action. I was tasked with working on the in person filming experience and encouraging users to film more.
My Role
Product Designer
Timeline
3 weeks
Tools
Figma/Figjam
👉 Read me!
The Challenge
How can we inspire rally fans to contribute video content to Pineamite?
Pineamite, a crowd streaming platform for rally fans. Their vision is to empower rally fans to experience and share every moment of the action, transforming the way motorsports are connected and celebrated. However, the platform faced significant challenges in user adoption and engagement:
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Low Contribution Rates
Rally fans hesitated to upload videos, which is critical for the app's success.
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Technical Barriers
Fans at remote rally locations experienced connectivity issues, affecting their ability to upload videos in real time.
✅
Engagement
Users lacked clear incentives and guidance to actively participate in the platform.
The Results
Putting the experience in the hands of the rally fans
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Simplified rally planning
Centralised planning tools were created to consolidate essential rally information, reducing reliance on multiple websites and resources.
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Optimal viewing guidance
Integrated maps and guidance to help users find the best viewing points at each rally, ensuring fans could be closer to the action.
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Streamlined filming and uploading
Developed an easy-to-use recording interface.
The Process
Designing for engagement and empowerment
The goal was to guide users to optimal viewing points, simplify workflows with intuitive tools, and inspire rally fans to actively participate in Pineamite.
Week 1/2
Week 3
Discover
Product Discovery
Market Sizing
Competitive Analysis
User Interviews
Define
User Journey
Project Scope
User Persona
Design
Ideation
User Flow
Wireframing
Prototyping
Design System
Test
Usability Testing
Internal Testing
Deliver
Present Design
Publish Design
Stakeholder interview
Learning the vision behind Pineamite
In the initial conversation with the Pineamite founder, we explored the platform’s vision and the challenges it seeks to address. The insights provided represent the stakeholder's understanding of rally fans’ needs and motivations, forming the foundation for further validation through user research.
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Increasing user participation
The platform’s success hinges on rally fans actively contributing videos. Incentives like leaderboards and rewards were suggested as effective ways to motivate users.
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Simplifying the rally experience
Rally fans struggle with planning their experience, particularly when locating the best viewing spots. Tools to centralise information and guide fans were highlighted as key priorities.
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Building a community
Pineamite should become a hub for rally enthusiasts, fostering connections between fans, drivers, and sponsors through features like profiles and car showcases.
User Research
Understanding the full rally experience
To understand user behaviours and motivations, I conducted interviews with 5 rally enthusiasts with 3 primary goals in mind:
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Evaluate digital engagement during rallies
Assess how fans use digital tools and platforms to engage with the rally and stay informed.
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Understand a typical rally day experience
Gain insights into how fans plan, prioritise, and experience their time at a rally.
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Understand motivations for attending live rallies
Explore what drives fans to attend rally events in person rather than watching from home.
Competitor Analysis
Analysing the rally media landscape
By understanding what these apps did well, where they fell short, and how they engaged users, I used this analysis to help shape the Pineamite app to fill gaps, differentiate itself, and deliver a more tailored experience for rally fans.
Rally.tv
Official WRC streaming platform with live broadcasts.
Professionally produced content with expert commentary.
Paid service for comprehensive rally event coverage.
Redbull TV
Global platform for extreme sports and motorsports.
Free access to live broadcasts and highlights.
Focus on adventurous and rugged motorsport events.
Youtube
Offers compilations of rally best moments.
Content driven by fans and independent creators.
Lacks real-time focus of official platforms.
The competitor matrix highlighted key gaps in the market, revealing opportunities for Pineamite to provide a more user-focused experience by addressing unmet needs, such as real-time crowd-streaming and rally-specific planning tools.
Affinity Mapping
Organising insights to understand fan needs
Affinity mapping revealed the following insights from the interviews, organising over 70 data points into the following themes:
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The need to be close to the action
Hearing car noises and being near the track define the rally experience.
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Extensive planning is required
Fans want all rally details in one place to make planning easier.
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A lack of guidance on viewing spots
Fans want to find the best views, but information is scarce, often relying on word of mouth.
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A desire to explore more stages
Fans wish to visit multiple corners, but this is often physically unfeasible.
User persona
Meet Dave, a passionate rally enthusiast
Dave represents the challenges and needs of rally fans. His persona reflects key research insights, guiding the solution to better meet his needs and enhance his rally experience.
Quick facts
30s
Often goes to events local to him with family and friends
Enjoys documenting rallies on his phone
“It's all about the noise, being close to the action”
Insights
Finds the amount of planning necessary a bit of a pain
The action is exciting but it is short lived
Unsure if where he’s standing is the best spot
Opportunies
Assist Dave in finding the best vantage point
Enable him to see more live action than he can see in-person
Provide resources to assist him with planning his rally experience
Defining the problem
Setting the direction for the solution
With all the insights gathered from user research, competitor analysis, and using Dave as our representative user, the problem statement and hypothesis were defined as follows:
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Problem Statement
Motor rally enthusiasts need a way to experience the action from multiple corners of the rally, as it’s not feasible to travel to all the vantage points they want to visit in person.
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Hypothesis
By providing rally spectators with an easy and convenient way to film and upload videos of rallies, Pineamite will achieve a higher rate of satisfaction among rally goers with their overall experience at the event. This will be true when an increased number of rally attendants post and watch videos of events on the app while at the event.
Ideation
Rapid ideation process
During ideation, I explored interface concepts for the Pineamite app to tackle the user need of locating optimal viewing points.
Low-fidelity wireframes
From sketches to wireframes
From quick sketches to low- and mid-fidelity wireframes, I developed initial designs to align features with user needs. This process prepared the prototypes for conducting the first rounds of usability testing.
Usability Testing
Refining the experience through usability testing
Through user testing, it became clear that adjustments were needed in the information architecture, colour contrast of buttons, and the usability of the "at-event" and "planning" flows. To address these issues, I implemented the following:
Reordering live rally content
Simplified language to remove jargon and make the process easier to understand.
Simplifying navigation with event toggles
Made the toggle for past and upcoming events easier to press and fixed it to the bottom half of the screen for better usability.
Improving button visibility
Increased button contrast for better visual clarity.
High Fidelity Designs
Experiencing the rally with Pineamite
Viewing the rallies available
Viewing optimal viewing point
Recording a rally
Results
Delivering the ultimate rally experience
Rally fans can now plan, record, and view footage in one streamlined experience, addressing the key problems faced by Pineamite below:
✅
Low Contribution Rates
Streamlined the upload process and provided clearer incentives, making it easier for fans to contribute videos.
✅
Technical Barriers
Integrated location-based guidance to help fans find areas with better connectivity, ensuring smoother uploads.
✅
Engagement
Centralised event information and provided better navigation, motivating users to actively participate and explore more content.
Tracking impact
Track the increase in video submissions and active users over time.
Monitor the percentage of users interacting with the map feature and the number of uploads from those locations.
Evaluate user retention rates and engagement with event-specific features (e.g. video uploads, viewing spots).
Reflection & Next steps
If I had more time...
Save tab
Explore a save feature to allow users to save rallies for later viewing.
Leaderboard
Develop the leaderboard feature to introduce a competitive element and boost engagement.
Further testing
Conduct more usability testing to further refine the user experience.
Let’s connect! ✨
Linkedin @SadafWaseeq
sadafwaseeq@hotmail.co.uk